ACCEPTANCE LEVEL OF ELECTRIC VEHICLES IN PAKISTAN: CONSUMER’S PERSPECTIVE

Abstract

Recourses scarcity and global warming are some of the biggest challenges face by the world. The major focus of invention has been shifted towards an innovative and alternate solution to these resources. One of the major consumers of fuels is automobiles engines. So, the world has shifted toward electric vehicles. Pakistan is in the top 30 countries of automobiles manufacturers. But still, unfortunately, it has not to gain of the pace in this field. This research was conducted to ascertain the awareness level and the needs of the clients in Pakistan regarding electric vehicles for this epistemological philosophical underpinning were used. A quantitative research method technique was used. It is exploratory research trying to determine the needs of the clients and the areas for the manufacturers to focus upon. For this, a sample of acceptance level of electric vehicles in Pakistan by questionnaire was collected out of which there were be useable. The data was entered into SPSS and XL sheets in combination with STATPRO for further analysis. After going into the detailed analysis of the data it has come out the results have identified that low price electric vehicles with high or medium-level attributes are preferred. Also, what are the preferences of the clients, and what are the needs of the clients on which the manufacturers can focus upon? The significance of this research is that it will give an edge to the new automobile manufacturers to come to Pakistan and start manufacturing electric vehicles and the focus of the local automobile industry will also shift toward electric vehicles. Electric vehicles (EVs) can solve present and impending issues of various divisions including transportation, environment, economy, and power.