ROLE OF SSLA IN USER MIGRATION

Abstract

In this present era, people are socially quite active. Thus, the average usage of Social Networking Services (SNSs) is increasing day by day. As there exist hundreds and thousands of such sites, so it's not uncommon to have users switching between them. In order to gain success of a SNS, attracting new users and retaining the old ones is very crucial. This paper describes the migration of users between these services and the whole literature is developed to heighten the understanding of the factors that influence the intention of the users to switch. A survey study was conducted, which demonstrated the dissatisfaction level of users based on different perspectives addressed in the survey. Meanwhile, to utilize the outcomes of the survey in order to maintain the memberships deserves closer consciousness. We believe that the findings of this survey-based study will enhance our and SNS providers understanding of how to maintain an interest in the internet-enabled phenomenon and it will make its contribution in the research domain as well.