THE DIMENSIONS OF GENDER AS BIOLOGICAL MODEL TO SEEK OUT THE INFLUENCE OF TYPOGRAPHIC FACTORS IN PERFORMANCE DURING INTERACTION

Abstract

Usability of a web interface plays a key role in the human computer interaction. The multiple factors of usability have been measured by customization of the interface to give users easiness while they interact with the system. Similarly, the biological factors of human play vital role in creating effect user interface. Furthermore, the typographic factors have immense importance in usability. The primary aim of this study is to explore the dimension of gender and influence of typographic factors on gender while interacting in web environment. To achieve this, aim the gender factor was devised as variable of study. The main objective of this research is to pursue out the impact of typographic factors on gender and age in web and see the subjective differences including Enjoyment, Ease of Use, Usefulness, and Satisfaction be in genders and age while interacting with web environment, To test the hypothesis as mentioned above a gaming prototype was developed with primary interaction activities (Clicking, Text Selection). The experiments are conducted on 84 participants from different academic venues of Pakistani universities. For the data Investigation, the ANOVA was applied. The results suggest that there are significant differences between gender while web environment interaction. Furthermore, there is also a considerable difference between the males and females in behavioural measures. These findings have substantial implications in personalization in e-commerce and other information systems.