IMPACT OF MICROFINANCE SERVICES ON ENTRPRENEURIAL SUCCESS OF WOMEN IN PAKISTAN

Abstract

Purpose The purpose ofthis study is to investigate the effects of microfinance services on entrepreneurial success of women in Pakistan. Methodology & Design This research was literature based study, where the data was collected from primary sources by using survey questionnaire. The sample size ofthis study was 300 respondents. Deductive approach was used for this study. It was quantitative approach ofresearch because the researcher collects data through questionnaire base and it is cross sectional data because the researcher collected data from one person i.e. once a time and it is explanatory study. Findings The findings revealed that success of women entrepreneurship is significantly linked with micro-insurance, business support, micro saving and financial support and the results of social support and insignificant with women entrepreneurial success. micro-credit are Limitations & Recommendations research studies objectives are accomplished but the study carries number oflimitations that can research studies. First of all study was carried out in Pakistan which is a Although the serve as a potential area for future developing country. One ofthe other constraints includes that the current study was based on primary studies while in future it can be done on secondary data. Also existing study was based on the cross sectional data longitudinal data. In this way, I recommended future studies while in future, further studies can be done on must be conduct awareness in people about their service which may be enhance the employment and also reduce the poverty.