USE OF CUSTOMER DATA BY SOCIAL MEDIA; EFFECT ON THE COMFORT LEVEL OF USERS

Abstract

Purpose Social media marketing privacy behind the investigation to inspect the marketing comfort of students and consumers. The purpose ofthis research is to identify different factors that will affect privacy in real life that will be tested. Methodology & Design The nature of study quantitative, hypothesis testing and causal in nature. A well-designed questionnaire was used a research tool for the gathering of primary data. Using SPSS software: Cronbach’s Alpha, Regression and Correlation test were applied. Data was collected from students ofUniversity. Target population is students and a sample size is 110 . Practical Implications the study demonstrate that one factor help to demonstrate the possibilities of maiket privacy and other two factors has no impact on market privacy.