THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND IMAGE AND CUSTOMER SATISFACTION

Abstract

Purpose Purpose of present investigation was to examine the relationship between customer satisfaction, brand image and social media marketing. Methodology & Design Quantitative selected with self-administrated questionnaire for data research design collection. was Findings Hypothesis developed during the literature review were analyzed against data collected through google doc questionnaire that reveal significant relationship between the three variables Limitations This research study has been conducted over a limited time frame with a specified sample size. Hence it is difficult to generalize the overall findings. Sampling technique was due to which generalizability of this study is limited. This study is conducted throughout Pakistan its findings and recommendation cannot be applicable to other countries even countries are in Asian region, each and every country have different fashion, cultural values, religion difference, and concept about purchases. convenience if the Recommendations Based on the findings of this study and current market trends, managers can improve the service quality of online retailers. For example people are always concerned about the actual product they compare details with the actual product they received and then brand image sense is developed. The company must aim to enhance consumer happiness and loyalty to the things offered, even in a virtual setting, with the quality of the website having an impact on the intensity of online transactions through satisfaction with the website's operation and usability of its features. Businesses give communication convenience over the internet.