Abstract:
Purpose
Purpose of present investigation was to examine the relationship between customer
satisfaction, brand image and social media marketing.
Methodology & Design
Quantitative selected with self-administrated questionnaire for data research design
collection.
was
Findings
Hypothesis developed during the literature review were analyzed against data collected
through google doc questionnaire that reveal significant relationship between the three
variables
Limitations
This research study has been conducted over a limited time frame with a specified sample size.
Hence it is difficult to generalize the overall findings. Sampling technique was
due to which generalizability of this study is limited. This study is conducted throughout
Pakistan its findings and recommendation cannot be applicable to other countries even
countries are in Asian region, each and every country have different fashion, cultural values,
religion difference, and concept about purchases.
convenience
if the
Recommendations
Based on the findings of this study and current market trends, managers can improve the
service quality of online retailers. For example people are always concerned about the actual
product they compare details with the actual product they received and then brand image sense
is developed. The company must aim to enhance consumer happiness and loyalty to the things
offered, even in a virtual setting, with the quality of the website having an impact on the intensity of online transactions through satisfaction with the website's operation and usability
of its features. Businesses give communication convenience over the internet.
