THE IMPACT OF REVERSE LOGISTICS PRODUCT DISPOSITION ON BUSINESS PROFITABILITY: A STUDY OF ELECTRICAL & ELECTRONIC PRODUCTS IN PAKISTAN

Abstract

Purpose: The main practices i.e. repairing, disposal, refurbishment, recycling, and remanufacturing practices selected to analyze their impact on business performance ofthe organization. are Methodology & Design: For the current study, the research design is exploratory and the research type is quantitative as the data is collected is primarily from the respondents data was collected from general respondents who the sample size is 384 for the study. main findings of the . The use Electronic and Electrical products and study reflect that refurbishment, recycling and Findings: The remanufacturing practices have positive and significant impact on the business performance. Whereas, found to be insignificant impact on business repairing and disposal practices performance are is that the current research is only restricted towards . Time constraint for collecting data was also the main Limitation: The limitation of the study is the electrical and electronic products limitation ofthe study. recommends that organizations must improve its focus logistics. Specially, the repairing and disposal practices Recommendations: The study towards the improvement of reverse must be improved in order to improve business performance