IMPACT OF THIRD-PARTY LOGISTICS (3PL) ON CUSTOMER SATISFACTION IN THE FMCG'S COMPANIES OF PAKISTAN

Abstract

Purpose The use ofthird party logistics consistently increasing trend in FMCG point of the present research. This research will help FMCG’s in order to boost their performance because it will contribute in the exiting knowledge and literature regarding the FMCG s adoption of 3PLs. present article will provide a clear picture to the future researches and it will make use of third party logistics more strategic. This research will fill gaps of literature in context of emerging nation like Pakistan. Not only for academic purpose but for industry growth and better attainment oftheir targets, this research will help them too. ’s companies is the major Methodology & Design Research design selected for the study is descriptive, Polit and Beck (2004) assumes that the utility of descriptive research increases the analysis of relations between the phenomena necessary for quantitative type of analysis. Findings The multifaceted nature of Supply chain in the FMCG industry because of modern business has increased the emphasis on logistics to limit patterns, for example, international business charges/expenses and endangers. The major portion of expenses is logistics. These expenses of 3PL companies who can give their expert be managed greater with the assistance services to FMCG's companies. Right now, the SC of the FMCG industry has an immense door for 3PL companies to acquire profit and work in can zone of progress. Here is a major open the industry by increasing the efficiency and effectiveness oftheir services to meet the client’s needs. Limitations This research study has been conducted over a limited time frame with a specified samp,e size. —-—-* rrrTJZZZZZr. companies of Pakistan; therefore all the analysis companies only. and outcomes are limited to a chosen Recommendations Organizations should not outsource an activity fully until they have confirmed beyond doubt that the service provider is capable ofhandling the activity. Organizations should outsource with a clear pictuie in mind as to why they want to outsource. When organizations outsource they should have measurable indicators in form of Key Performance Indicators (KPI) for the service provider.