Abstract:
Purpose
The purpose ofthe study is to see the impact ofdeceptive advertisement, unethical advertisements
and social media advertisement
Methodology & Design
on consumer buying behavior.
The research being conducted for this paper will be based on the sources being used to support the
main argument. The research is conducted on a sample size of 341 and a convenience sampling
was done to collect the data from respondents. The survey forms are circulated on online medium
through googles forms a linked is generated and distributes for data collection.
Findings
Overall the result of or findings after running these tests are different which means not all the
independent variables deceptive advertisement, unethical advertisement and social media
advertisement have an impact on dependent variable which is consumer buying behavior and
influence the buying pattern of consumers by these factors
Limitations I
Limitation this study encounter is that purchase intention and buying behavior mainly depends on
consumer’s beliefs, culture, experience and values. Time is also a factor which limits this study.
Lack ofresources and limited area are also reasons ofthis study limitations.
Recommendations
Identify gap and add more variables to study more about factor influence consumer buying
behavior
