Analysis of Cross Media Practices in Pakistani Press

Abstract

In this comparative study we have thoroughly investigated the cross-media practices in Pakistani press such as media pluralism, media diversity and media homogeneity, whether the audiences are given a variety of diverse opinions on these platforms. Specifically, this study has analyzed through content analysis of two media groups Nawa-i-Waqt and Jang which own both English and Urdu newspapers. They have a significant monopoly over the important news content which has a serious impact on the opinions of the audience on a variety of key issues which hold importance, that they are portrayed in a diverse manner or these media groups are only projecting their own narratives regarding key news issues which result in homogeneity. We have compared two months of data from 1st January 2022 to 28th February 2022 of Nawa-i-Waqt, The Nation and Jang & The News. Our comparison sample is of the front page of each of the newspaper which has helped us establish the homogeneity and plurality among cross media owned press. It has enabled us to determine the practices adopted by these cross-media groups.