IMPACT OF ADVERTISING EFFECTIVENESS ON CONSUMER BUYING BEHAVIOR; A CASE STUDY ON ZELL BURY AND BEECH TREE

Abstract

Purpose To examine the impact of different modes ofmedia advertisements on consumer buying behavior and to find out the most effective advertisement method for branding in clothing sector. Methodology & Design This research was of quantitative in nature and data was collected through close ended questionnaires distributed in women and men who prefer branded clothing and pay attention to advertisements. The sample size was set to 370 and data was collected from entire sample for analysis. Reliability test, correlation analysis and regression tests were run by using SPSS tools for study Findings Data analysis results took research to partial impact and partial none impact. Among three hypotheses two were accepted and one was rejected. Regression analysis results indicated more than 0.05 significance level for two hypotheses and more than 0.05 for the other hypothesis. Limitations , the data that has been gathered for the same analysis Therefore, the results cannot be considered as the generalized . Moreover, this study cannot be the same for the people living in Due to limited time and budget constraints is majorly from Karachi, Pakistan opinion ofthe people of Pakistan different areas, cities, and countries Recommendations ded that the clothing brands of Pakistan should start researching and understand,ng and internet advertising as the conventional methods are no longer It is recommen the power of social media providing effective results.