Abstract:
The goal of this article i
is to examine the influence of six risk variables viewed by
consumeis and the incentive of customers for digital purchases. In this analysis, the
effect of financial risk, product risk, security risk, time risk, social risk and
psychological risk and intention to buy online was analyzed. The questionnaire sample
was used to gather the necessary data and quantitative approaches were used to evaluate
the suggested hypotheses. 400 respondents engaged in an online poll, and Smart PLS3
quantitatively evaluated the results. The results of this report show the potential risks
for customers when they intend to shop online. Five potential risk factors have a
substantial negative effect on the intent of customers to shop online, while security risk
has been shown to be negligible. This concern has arisen because many online retailers
will not highlight the primary factors that will lead to the future risk of customers.
Perceptions of danger to buyers will also impact the attitude of consumers towards
online shopping and trends ofbuying behavior. Studies on the potential threats to online
also inconclusive. Therefore, there is a wide buying intentions faced by customers
scope for incorporation in this article
