Abstract:
Purpose
Globalization provides opportunities however, bring competition and uncertainty. Spite ofthe
fact that such impacts have just been widely explored in earlier research, there is still a paucity
of empirical data linking them to business success. This entails looking into the connections
between globalization and performance.
Methodology & Design
The nature ofthis study is explanatory and the approach is deductive because ofthe intention
to test is already established concept. It starts with a hypothesis or general statement, and thus
observes the prospects to reach a defined, consistent deduction. This research is quantitative in
nature and the collection ofthe data is done with the help of questionnaire.
Findings
Present study data analysis results shows that all three hypothesis developed during the
literature review were significant and highly associated with the dependent variable that is firm
performance.
Limitations
This conducted over a limited time frame with a specified sample size. research study has been
Hence it is difficult to generalize the overall findings. Sampling technique was convenience
due to which generalizability of this study is limited. This study is specific to an automobile
industry ofPakistan; therefore all the analysis and outcomes are limited to a chosen sector.
Recommendations
Appropriate methods, such as creating networking links with other businesses, must be
fully devised and implemented in order to capitalize on global market opportunities while
minimizing the hazards posed by rising competitive intensity.
