Role of Green Innovation in relation to GSCM and Environmental performance: Case of FMCG sector of Karachi

Abstract

Purpose: The current study aims to explore the role of green innovation in relation to green supply chain management practices and environmental performance. Methodology & Design: The present study incorporates quantitative research method. The data was collected from primary and secondary sources suing convenience sampling and previous research. Findings: Findings showed a significant positive relationship in green innovation, environmental performance and green supply chain management. Limitations: The essential constraint ofthe present study is that it uses information from only one city. Moreover, the present study incorporated a single method in the current study. Recommendations: It is recommended to support environment protection initiatives. Besides, coordinated operations improvement, utilization of clean fuel, advanced truckload to gather waste to improve environmental performance; and utilization of distribution centers (DCs) are recommended to improve green supply chain management practices for FMCGs.