Abstract:
Purpose -The purpose ofthe study is to ascertain the impact of perceived authentic leadership
on innovative work behavior of employees through the individual and sequential mediation of
flow at work and job crafting. The study also examines the moderating role of creative self efficacy.
Methodology & Design - The data was voluntarily collected from 201 employees working in
the service sector through survey design. The data analysis was done through sequential
equation modelling (SEM) via Smart PLS 3.0.
Findings - The results of the analysis revealed that perceived authentic leadership is
statistically related to innovative work behavior. The mediation analysis revealed that flow at
work successfully mediates the relation of perceived authentic leadership and innovative work
behavior, while the mediating role ofjob crafting was not statistically proven, however, the
sequential mediation of flow and job crafting was found to be statistically proven. Lastly, the
relation between perceived authentic leadership and innovative work behavior was tound to be
moderated by creative self-efficacy.
Limitations - The study was time constraint and also the data collected was one-sided (i.e.
collected from employees) which may be subject to self-reporting biasness.
Recommendations - The future researchers are recommended to conduct a longitudinal
research to examine the difference of result with time. They are also recommended to take the
opinion of managers along with employees into the consideration. Moreover, this study failed
to statistically prove the individual mediation ofjob crafting in the relationship of peiceived
authentic leadership and innovative work behavior, so the future researchers are recommended
to explore this relation further more for the sake of contribution in the current literature
