Abstract:
For last couple of decades, general public, customers and government regulatory authorities has been agitated about global warming and the adverse impacts of non-environment friendly products and services on the environment. The focused mainly on investigation the impact of green supply chain on performance in Construction industry of Pakistan. In this study, green purchasing, design for the environment, and reverse logistics have been considered as independent variables. Whereas, firm performance has been considered as the dependent variable. Development of environment friendly operations and products mostly driven by general public pressure, customer pressure, government regulations, and some economic benefits which organization gain with the positive image in the eye of customers by incorporating eco-friendly activities throughout supply chain processes. This study has been performed over Construction industry by taking the data from twenty companies of Pakistan.
