Abstract:
Marketing has been an effective method for conveying messages to a selected audience and connecting with them for the advertising or selling of a product or service since the 19th century. Marketers have made use of a variety of techniques to promote their goods and services. Advertising is the most effective marketing technique because it gives the marketer complete control over the content being marketed and the method in which the message is delivered to the target audience. Marketing has developed from the Egyptian period, when wall posters and sales messages were utilized to convey commercial messages and improve the efficacy of political campaigns. Thomas J. Barratt, known as the ‘Father of Modern Marketing’ is credited for advancing modern advertising in the late 19th century or early 20th century. He has created sophisticated marketing campaigns for a company’s products using words, visuals, and targeted slogans. In the early twentieth century, he came up with a slew of additional concepts, all of which were related to developing a unique and powerful brand image, as well as saturation campaigns to assure product availability
