Impact of Green Human Resource Management and Perceived Corporate Social Responsibility Activities on Pro-Environmental Behavior: The Role of Coworker’s Pro-Environmental Advocacy

Abstract

Teachers are perhaps most important building block of the society that can contribute positively in the development of future nation through their superior knowledge. The present study aimed to explore pro-environmental behavior of the teachers and the factor that are contributing towards it. For this purpose, a sample of 248 teachers was selected from the universities of Rawalpindi and Islamabad by using stratified random sampling. It was hypothesized that green human resource management and corporate social responsibility would positively predict pro-environmental behavior of employees. Moreover, it was also hypothesized that coworker’s pro-environmental advocacy would positively mediates the relationship between GHRM and pro-environmental behavior of the employees; perceived corporate social responsibility and employee’s pro-environmental behavior. The results of the study suggests that perceived corporate social responsibility and green human resource management have significant positive impact on the pro-environmental behavior of the employees. Also, coworker’s pro environmental advocacy significantly positively mediates the relationship between GHRM and pro-environmental behavior of the employees; perceived corporate social responsibility and employees pro environmental behavior. The results of the study have managerial implication in the workplace of organization. The study recommends that organization should implement effective corporate social responsibility and GHRM policies in order to encourage ecofriendly behavior of the employees.