ROLE OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES FOR SUSTAINABLE PERFORMANCE OF TEXTILE FIRMS OF KARACHI

Abstract

Purpose The aim of the current study is to determine the effect of green supply chain management practices on the sustainability performance oftextile firms of Pakistan. Methodology and design The study has the objective of explaining the role of green SC practices towards the sustainability performance of textile firms using numeric data and statistical estimations. Therefore, a quantitative approach has been used in the study. 150 sample responses were collected from the accessible population. Supply chain professionals oftextile firms ofKarachi have been explicitly selected. The study has used two techniques for data analysis, viz. reliability analysis using Cronbach (1951) alpha and multiple regression analysis for hypothesis-testing. Findings Green supplier development has positive but insignificant effect on firm sustainable performance. Furthermore, green manufacturing practices has positive but statistically insignificant effect on firm sustainable performance. Moreover, green SC integration has positive but statistically insignificant effect on firm sustainable performance. However, green purchasing has positively significant effect on firm sustainable performance and lastly, internal management has positively significant effect on firm sustainable performance. Limitations This research study was done on a limited area that is it was done only in the firms located in various cities of Pakistan. This makes the research not very accurate and cannot be used as a standard for other countries. The study only provides information related to the firms in Pakistan, so the results are just based on a specific country. Other than that, the study uses the Fall 2021 32867 explanatory type which does not concentrate on the unknown or the lesser known situation. Hence, the study cannot provide outcomes or findings for the lesser known phenomenon or the ones that are not very common. Recommendations The managers can utilize the green manufacturing in order to measure the ideas about green manufacturing in their firms and to recognize those regions where further improvements are needed. The managers should adopt the green manufacturing to find best suited approach that fits and effects the performance of their firm