FACTORS HAVING AN IMPACT ON GREEN PROCREMENT AND ENVIRONMENTAL PERFORMANCE

Abstract

Purpose: The purpose of this paper is to identify the role of drivers of Green Supply Chain Management (GSCM) practices adoption among the manufacturing firms. Methodology & Design: The research method for this study is quantitative while the data is gathered through primary sources i.e., questionnaire. The sample size of this study is 150 respondents from the textile sector of Pakistan. The research variables for this study is: Green Supplier Development, Green Marketing Capabilities & Green Manufacturing & Packaging Capabilities. For the purpose of analysis, Regression test is used. Findings: The findings from the study shows that, all the research variables have significant impact on GSCM adoption in textile firms.