Abstract:
Purpose: The main objective ofthe research is to find out the impact oftechnological integration
on the operational performance during COVID-19 in pharmaceutical sector of Karachi
Methodology and Design: Exploratory research design has adopted in the current research and
the convenient sampling method is selected for collecting the data. A sample size of 384 research
participant has obtained in the research and the collected data is analyzed by using different
statistical analysis with the help of SPSS software.
Findings: The findings of the study indicates that technology has significantly and positively
impacted the operational performance of pharmaceutical organizations during COVID-19.
Limitations: Time constraint and COVID-19 restrictions are main limitations of the current
research. Due to the restrictions, direct data collection from research respondent is not conducted.
Recommendation: The study recommends that pharmaceutical organizations must integrate
technology in their business process for improving their operational performance during COVID 19.
