THE MEDIATING IMPACT OF CORPORATE SOCIAL RESONSIBILITY ON TRANFORMATIONAL LEADERSHIP AND JOB PERFORMANCE IN FAST MOVING CONSUMER GOODSINDUSTRY IN KARACHI, PAKISTAN

Abstract

Purpose The sole purpose of this thesis is to understand the mediating impact of CSR between Transformational Leadership in the FMCG sector in Karachi, Pakistan. Methodology & Design This research primarily focused on the FMCG firms based in Karachi, Pakistan. Employees of FMCG were selected as a research population to know the relationship linking CSR mediator and TL and JP. The sample size was 386. The research adopted non-probability, convenience sampling techniques. Quantitative approach has been used in the study. Mediating analysis was utilized for the analysis. Findings Transformational Leadership impacted both Job performance and Corporate Social Responsibility. Additionally, CSR showed a positive relationship with JP of employees. Limitations Considering the fact that there is always a space for improvement there are some limitations involved in this study that could be considered in future. The first and foremost shortcomings of our study are that we have used convenience sampling. Moreover, we have only collected data from the FMCG sector of Karachi, Pakistan. In addition to this, our time frame for data collection was not for a longer period oftime