A COMPARATIVE ANALYSIS OF THE FACTORS INFLUENCING EMPLOYEE PERFORMANCE: SPECIFIC TO THE SERVICE INDUSTRY IN PAKISTAN

Abstract

The research discusses about the impact of rewards and recognition, employee training, job stress and organizational culture and motivation of employees leading to its impact on the performance of employees at their work. To investigate this, data were collected from the service industry of Pakistan. The sample size ofthe research was 313 working individuals who are a part of any of the organizations. They were asked to fill a Likert scale survey form containing 32 items which were targeting all the above mentioned variables. The results revealed that gaining rewards and recognition along with organization culture plays a significant role in motivating the employees and thus improving their work performance. However, the hypotheses related to job stress and employees training were rejected depicting that there is no significant impact ofjob stress and employee training on the motivation o( employees and therefore, they do not impact the performance of employees too at their work. The study is beneficial for the stakeholders and the employers in the service industry. Moreover, future studies may look at the types ofrewards that keep the employees motivated. Also, they may focus on other factors for employee motivation to better cater employee needs so that they can perform better..