Impact of Stocl outs on Consumer Response During Price Promotion in Online Apparel Shopping in Pakistan

Abstract

Out-of-stock situations can cause high costs for both manufacturers and retailers. Individual user responses, which have been observed to vary according to product, store, customer, and situational variables, influence the severity of these casualties. This study presents a conceptual framework that considers the essential aspects influencing consumer behavior in out-of-stock circumstances. The hypothesized connections explain why prior studies found significant disparities in stock out results. The approach may also be applied empirically, permitting brokers & manufacturers to establish how considerably each problem promotes out-of-stock damages. We collected analysis data to validate the framework's importance and the direction & value of the influence of various customer behaviors.