Emerging Trends in YouTube Political Channels: Alternative Tools in Freedom of Expression: A Case Study on OyeVoice

Abstract

The topic has been choosen in view to the new product development for Oyetalk, a company for which I have been working for last 1.5 years. Oyetalk is a digital marketing company looking after the world of entertainment and Technology and in order to expand their business horizon they want to venture into the social media by using the YouTube domain and want to have a clear picture regarding the emerging trends in YouTube political channels and the tools available for the expression of political parties. Mr ijlal working as new product development analyst has been tasked to work and explore Emerging trends in YouTube political channels: Alternative tools in freedom of expression. With the introduction of information technology, this world has become a Global Village. Immense revolution has taken place in modes of communication which has helped in revolutionizing the world (Buntain et al., 2020). Advent of social media has resulted in transforming the functioning of the world causing people all over the world to be closer. Social media has been a platform which provides opportunities for people to perform their practices, activities, and behaviors amongst groups and communities (Fatiana et al., 2018). Social media has become a hub for people to share their experiences, information, and perspectives through colloquial media. Colloquial media also known as conversational media is online based medium which assist people in creating and transmitting content in form of audios, videos, pictures and words (Raby et al., 2018). Social media is categorized as an online platform or a communication channel that assist people in sharing their observations, perspicacity, apprehensions, assumptions, information, profiles for supporting communication and interaction between numerous communities across the globe (Siraj & Hussain, 2017). With democratization of ideas and content, people around the world could be united based on similar passions for inspiring movements and igniting change. Social media is an evolving online platform that has revolutionized the world in last few decades, as technological revolution throughout the world has changed the dynamics of users’ lives (Dinkov et al., 2019).