Abstract:
The aim of this research is to find out the impact of value expression on the purchase intension of counterfeit products with moderating psychographic factors. The research has been conducted by taking data from various secondary sources as well as through questionnaires where a sample of 400 people from various groups has been taken into consideration, after that different test related to SPSS has been run on it. This research has been conducted exclusively in Pakistan. This research seeks to identify and analyze the psychological factors that impact purchase intentions for counterfeit products, with a particular emphasis on the Pakistani garment industry. This study will look at six psychographic characteristics, which are as follows: materialistic thinking, novelty seeking, personal pleasure seeking, status consumption, value awareness, and integrity. In prior research, it was shown that men and those with lower income levels had a more favorable attitude toward counterfeited things. Neither the perceived worth nor the perceived integrity of counterfeited objects had any effect on their inclination to purchase.
