E-commerce Boom in Pakistan During Covid-19

Abstract

During this Covid pandemic the world faced major setback in their respective economies. This pandemic gave the opportunities to several small medium scale SME’s to join the race to publish/register their business online. E-commerce played huge part in the economy of different nations including Pakistan which were struck hard by Covid-19. This new dimension of business gave the ability to reach more customers than the traditional retail as curfew and small Geo-location lockdown were imposed by the law enforcement agencies to decrease the pandemic affect. With so many people making their purchases online, it is then fastest growing retail market. Yet this market needs serious analysis of the fake reviews. The goal of this project will also be that the authentic and genuine product details and sellers can be provided to the user/customer on a single platform rather than visiting different online sellers and websites. This will further increase the credibility of the products and the sellers.