Social Media Monitoring and Analytic for Digital Marketing.

Abstract

Social Media activity is growing day by day. Either it is a news or some brand promotion it comes on social media immediately. Twitter is one of the most important online platform where 65 million new tweets are tweeted each day. It is a platform that represents a real-time information network where users post messages of up to 140 characters, known as statuses or tweets. Tweets not only be just pure text, but it may also contain links to websites, photos, videos and other media, as well short strings starting with symbol (#) hash, called hashtags, usually employed to filter, or promote content. Previous work has shown that text streams are a potential substitute for traditional public surveys because of which many businesses have considered and developed their interest in information available on twitter. Now a days businesses are keen to know what their fans or haters are talking about them. Using this system different businesses can search they keyword or hashtags and get a analytical report of their search. The report is a full package of top hashtags (through which they can see which hashtags are used the most), top mentions (through which they can see which mentions are used the most), sentiment analysis (through which they can know how many people are talking in negative context and how many are talking in positive context), top positive and negative users and last but not the least influential users. User can also generate PDF of these analytic so he can view it offline or use it later for comparison purpose. On the whole this system comprises functionalities which will be beneficial for brands or businesses in their growth and improvement.