Bluetooth Technology

Abstract

Bluetooth is the codename adopted by a consortium of wireless equipment manufacturers that is working toward a low-cost, global standard for wireless communication of data . . and voice. It will operate in the unlicensed ISM band (indush·ial, scientific, and medical) with gross transfer rate up to ~ Mbps and it will connect· devices within a range of 10 or up to lOOm. The •benefits of Bluetooth technology are twofold. First, it enables a user to replace the various cables between devices with a universal short-range radio link. For example, a cellular telephone and a portable computer equipped with the Bluetooth technology can interface without the need for cables, Fui·ther, they could extensively used with similar equipped devices such as printers, fax machines, desktop computers and peripherals, and a host of other digital devices. The second major· benefit of the Bluetooth technology is its ability to provide a connection . between the ad hoc network and existing data networks. Bluetooth technology is designed f01: wireless personal area networks (WPANs), which are networks of personal electronic devices in close to each other. Expectations for . . Bluetooth technology are that it will become a major player in the wireless data communications market, due primarily to its simplicity and its support from large companies, many of whom are integrating_the technology into their products. That being said, this thesis will explore the technical aspects of Bluetooth as well as the strategic rationale behind the founding companies. Since e-commerce might be heavily affected by this technology, especially Business-to-consumer wd cons~mer-to-consumer; this thesis also explores the impact and possible changes in consumer and ·merchant behaviors.