Abstract:
In recent times, the world has changed a lot and has become a global village. Everything happening here is known to the people on the other side of the ocean. Things are communicated through social media, news etc. And all the things facilitated there are also facilitated here because transportation and communication has empowered and delegated the connection of the world. These factors not only help economic stats of a country, but it has also helped in promoting the culture of different people in different countries. This thing allows people to become aware of the things that they never had known before and the one thing that promotes a culture most is its cuisine. Every country can be defined through their ethnic food, different kinds of cuisine as it is the soul of a country but not everyone has the luxury of visiting foreign countries. So, to help the population of Pakistan and mainly Islamabad, in order to blend in this trend, I plan to bring the intercontinental food to you via food truck as it is mobile, fast, time saving, affordable and convenient. People are always fond of trying out different cuisines that are rich in both quality and culture. In this report have tried to cover all the aspects that are necessary to start a food truck through examining the theoretical backgrounds of startups in Pakistan, the need of equipment and some stats from different articles. To check the feasibility of the business, have mostly performed the applied work and is based on secondary research as data was collected through articles and case studies. The research is qualitative in nature as the sample was collected through observation and interviews. There is a huge market gap concerning the food truck business and intercontinental dishes. This is where Want to come in and fulfill this gap. The geographic segmentation is Islamabad, and it will be successful here because it is a socio-economically big city where the residents have a higher propensity to purchase and stay aware of up-and-coming trends, be it food or anything else for that matter. The vast number of educational institutions and corporate workplaces also help my reason. Moreover, the financial analysis has shown that this project will cost approximately Rest. 4.5 million and profits ranging from R.s 70,000 – 400,000 per month.
