A DYNAMIC NEXUS OF COMPETITIVE ADVANTAGE THROUGH SUPPLY CHAIN RESPONSIVENESS IN MANUFACTURE INDUSTRY OF PAKISTAN

Abstract

Purpose This study is focused on determining the impact of different sub constructs of Supply Chain Responsiveness (SCR) and Competitive Advantage (CA) and also to measure the impact of SCR on competitive advantage within the boundaries of Pakistan. Methodology & Design This research followed quantitative approach. Data is gathered through primary source by selecting around 300 professionals who belong to different manufacturing firms and different SC departments. Findings Research shows that responsiveness of supply chain had a great impact on competitive advantage of a firm. Various factors of supply chain influence competitive advantage that were also measured through its sub paradigms like price, quality, dd (delivery dependability), time to market and product innovation. Limitations & Recommendations The study can be further modified after focusing on a single sector rather than covering all manufacturing sectors that may give some different results. Service sectors are not included in the study which gave the room for future researchers to investigate the factors that affect competitive advantage in service industry.