Abstract:
The use of ready-to-wear garments has increased a lot as compared to the previous years. Unfortunately, the sizing is not feasible for all people. Only a limited sizes are available to choose from and this is the where the problem takes birth. We all want to buy the outfit which fits us perfectly. This is where KHUD’TAAN steps in. Our aim is to bridge the gap between women’s clothes and their preferences. KHUD’TAAN is a brand that will offer self-designing, self-customization of the clothes that will be stitched by our talented female tailors. We aim to provide quality fabric, minimalist yet culturally influenced outfits, that the customer can alter as per their preference and then get them stitched by us. The most important thing in our brand, our unique selling point will be the digital kiosks that we will utilize to make this process easier for the clients. Along with this, for convenience of our customers, our appointed designers will make their own design and display it for the better understanding of our professionalism. To better understand the need of our public, we undertook a survey which directed us towards the preferences of our target market and made us realize that people are unhappy with the current apparel industry and would a project like KHUD’TAAN. Our primary customers will be students and working women and will be tailoring our marketing and branding efforts towards them. We will be targeting people within the age group of 15-35. This company ‘KHUD’TAAN’ will be a partnership company that will be divided between four people, out of which three will be the active partners and one will be the creditor. Our creditor will invest Rs. 2,700,000 as loan with interest rate of 6% over the course of 5 years. We will need to pay Rs. 52,000 every month for the next 5 years to pay off the debt. Partner 1 will contribute Rs. 3,300,000, partner 2 will contribute 2,750,000, while partner B will contribute Rs. 2,200,000. A total investment of Rs. 11,000,000 is required to meet our expenses and run this business. Like all the brands in Pakistan Fashion Industry, we will be making sure that our prices are market competitive as well as affordable for the public. Our prices will range from PKR 6,000-PKR 15,000 utmost. KHUD’TAAN will use two pricing strategies which include cost-plus pricing strategy and Competitive pricing strategy. The location selected for opening KHUD’TAAN outlet is Centaurus Mall, F-8, Islamabad, Pakistan. Other than that, we will rent a small hall/house in G-8, Islamabad. By opening this brand, we aim to develop a name that is FOR WOMEN, BY WOMEN. We aim to bring about innovative ways of manufacturing and providing apparels.
