Containers Home Business Plan

Abstract

CONTANIERS HOME is newly created business with the purpose of initiating a new class of a luxury in this part of the world. At the moment venture is at its beginning stage. CONTANIERS HOME is a business, which is dealing in preparing homes for the public by using the containers. So, the dream of an ordinary man of his own house comes true at comparatively less monetary sacrifice. As the name reflects about the product, container homes are made through the shipping containers which are design for the use of homes. Design will be tailored to the requirement of their owners and there are large number of design, size and use of container property such as house, shops and offices. This concept is basically used in Europe, UK. As the trend of Pakistan is changing rapidly so we will try to change the living style in Pakistan. Our mission is to make people aware that they can gain luxury by sacrificing less and our vision is to facilitate people towards achieving their dreams. Our purpose is that As Pakistan is, a developing country and people do not have a large amount of the money. Shelter is one of the basic requirements of a human being therefore the purpose is offer people with the opportunity to get their own shelter by sacrificing less monetary value. CONTANIERS HOME can be a part of the construction or the shelter-producing companies, but it pretty different in nature from all of those because of the new idea. There are good amount of chances of its expansion because of the little spending power of the people of Pakistan. The venture is a partnership-based business with four owners and with the same share in the possession. The owners are office bearers and holding the key administration positions in the business. Ideal consumers of CONTANIERS HOME are the middle class of Pakistan who have the need and desire of having their own house but cannot have enough money because of the low earnings and the heavy rents of the places they are currently living in. The economic recessions, growing rate of unemployment, declining value of money, terrorism and many other reasons it is becoming not easy for a common man to place shelter for himself. The target market of “CONTANIERS HOME” comprises of households. We will divide our customers in different group according to their income level and spending power.