The Impact of Corporate Social Responsibility on Profitability of Manufacturing Businesses.

Abstract

This project is based upon the impact of Corporate Social responsibility on the profitability of manufacturing businesses. This study is based around manufacturing businesses in Pakistan but will also touch international areas. This will be done by establishing a line of relationship between CSR performance and Organizational performance i.e., growth, continuity and survival (foreseeable future of the company) of the Business Corporation, finding out the impact of charitable contribution on organizational performance and evaluating whether societal expenditure significantly affect organizational performance. For this study, the survey research design was adopted. The required us to take firsthand information. The choice of the design was informed by the objectives of the study as outlined in chapter one. This research design was selected because it will give us firsthand information and more quickly as google forms were used to carry out the research, The study is based around the regional area of Punjab. The reason of choosing Punjab as our main study was because most manufacturing businesses are based upon this region ensuring that proper research would take place. We took a sample of individuals who were employees in these manufacturing businesses to carry out this research. Google forms were our main medium to carry out this research. Also, from the findings of the study, a conclusion was reached and we will be able to see that the impact on the financial performance of the company has a greater impact on all of the company’s perspective and it attitude towards CSR Data gathered suggested that business organization will enjoy good and healthy relationship with financial institutions and creditors given that they prioritize and implement, in the environment, worth-while social responsibility projects. Primarily here, corporate social responsibility expenditure impact positively on the performance of business organizations. It should however be noted that for the company to be more responsive in assisting the society in iv the provision of viable social services, management must step up its more basic mission of maximizing profits. With social responsibility obligation in view, management team will step up their drive towards making better profit day-in-day-out with which other objectives can be met conveniently.