Televised Media Usage, Ideology of Romanticism, And Mate Retention Behaviors in University Students

Abstract

The purpose of this research study is to investigate the relationship between Televised Media Usage, Ideology of Romanticism, and Mate Retention Behaviors in university students belonging to the age group of 18 – 30 years. 304 students participated in this study amongst which were 51% males and 49 % females (Age Mean 23.16 and SD 2.864). The three measures used in this study were Genre Specific TV Viewing Scale (GSTVS), Romantic Beliefs Scale (RBS), and Mate Retention Inventory (MRI). The research findings indicated the Televised Media Usage and Ideology of Romanticism have a significant and positive impact on Mate Retention Behaviors. Furthermore, the findings also determined that Televised Media Usage and the Ideology of Romanticism also positively predicted Mate Retention Behaviors. The results of the t-test analysis demonstrated that mate retention behaviors were more prevalent in males than in the female population. This study has implications for the young adults in regard to establishing awareness of various types of toxic mate retention behavior followed by enhancement of televised media usage and ideology of romanticism. This study can help society learn the detrimental behaviors.