Qualitative Research on Egg Coloring and Packaging on Consumer Buying Behavior

Abstract

In this project we aim to launch a dairy product (eggs). As this product is already present in the market but in an unsatisfactory way with no safe packaging in which the eggscould be prevent from breaking. There is a need to re-launch the packed eggs but in a safer and innovative packaging for our target market that is selected areasof Islamabad primarily because people living in these areas are very quality conscious.In order to cater that segment we are highly motivated to do this project.We are planned to introduce this product in different ways by establishing and implementing themodern marketing concepts and knowledge, in which we will cover proper advertisements and run a campaign as well as branding of the product. Initially we will work with FIL A PROTEIN Company who will be our supplierfor eggs. There are 2 major competitors but the way by which we are going to launch this product will be different and innovative which will help us fulfill the quality demand of our targeted customers and goals of this project.