Effect of Consumer Behavior on Online Purchasing in Pakistan.

Abstract

What effect does usefulness, consumer traits, situational factors, and trust in online shopping behaviour have on Pakistani consumers' online purchasing decisions?" The goal of this analysis is to investigate the factors that influence the purchase behaviour of young Pakistani online shoppers from Islamabad and Rawalpindi. The findings will help e-commerce executives plan tactics for breaking into the Pakistani market, as well as contribute to the e-commerce literature in general. Students studying and interested in this field will be able to use this finding as empirical data and expand their knowledge by using it. Questionnaires were employed as the primary source of information. The data was collected in the cities of Islamabad and Rawalpindi by the study. Pakistani shoppers have had a favorable experience with online purchasing, and they trust and enjoy doing it. When purchasing on the internet, they are concerned about the sort of product. Situational factors also affect positively young Pakistani consumers.