Role of Green Human Resource Management Practices on Pro-Environmental Behavior of Employees: Moderation of Environmental Management Practices and Mediation of Green Innovation Performance

Abstract

The purpose of this research study was to investigate the role of Green Human Resource Management Practices (Green Recruitment, training, performance management, and rewards) on the Pro-Environmental Behaviors of employees in the Hospitality industry of Pakistan. Further, the mediation of Green Innovation Performance (Green Products, Process and Managerial Innovation) and Moderation of Environmental Management Practice is examined. The hospitality industry in Pakistan is mostly having family business hotels where the lack of awareness about the green initiatives and less interest of the management in environmental management practices was a big challenge. The majority of these hotels are not encouraging the pro-environmental behaviors of their employees and little appreciation and implementation of green human resource management practices can help the hotels both financially and environmentally. The data has been collected from 87 hotels that are registered with the government of Pakistan under the 3–5-star categories where around 360 managers were approached and from them 173 have responded to this study. The results of the study tell that green human resource management practices positively affect the Pro-Environmental Behavior of the hotel managers and Green Innovation Performance (Green Products, Process, and Managerial innovation) mediates this relationship. However, the Environmental Management Practices has not shown the moderation on the relationship of Green Human Resource Management practices and Pro-Environmental Behavior of the employees.