Effect of Green Human Resource Management on Firm Performance through Reverse Logistics Adoption: Moderating Role of Corporate Social Responsibility.

Abstract

The goal of this study is to test a theoretical frame work to conduct a thorough examination of the processes in order to evaluate green human resource management impact on firm performance through the mediating role of reverse logistics adoption and moderating role of corporate social responsibility. The conceptual framework of this study is based on two theories i.e. resource based view theory and institutional theory. The hypothesis is evaluated by taking 250 samples from Pakistan's telecom sector and adopted the single-respondent questionnaire. For analysis, SPSS technique is utilized. Green human resource management is positively related to Firm Performance. It was revealed that corporate social responsibility moderates the relationship between green human resource management and reverse logistics adoption. Moreover, reverse logistics adoption mediates the relationship, between green human resource management and firm performance. It is important that executives must focus on green human resource development for increasing expertise and understanding through the implementation of appropriate training programs. Also the organizations must need to focus on the reverse logistics adoptions and finally the managers must focus on corporate social responsibility commitments with in the organizations as these are external pressures which organizations need to follow for environment protection and to comply with social obligations. The results emphasize the importance of green human resource management for the reverse logistics adoption and helps the practitioners understand the logic of corporate social responsibility that organization need to follow in and to use the same to maximize operational output of green human resource management and for the adoption of reverse logistics to increase firm performance in the telecom sector of Pakistan.