Impact Of Customer Orientation on Supply Chain Performance With The Mediating Effect Of Integration And Moderating Effect Of Trust

Abstract

Impact of customer orientation on supply chain performance with the mediating effect of integration and moderating effect of trust. Third-party logistics (3PL) service providers have helped us obtain a deeper knowledge of their operations employ value creation concepts like market orientation to favorably affect client processes, there are still substantial gaps in our understanding. There has been an increase in academic interest in the impact of market orientation upon third-party logistics providers businesses, as well as a desire for more theoretically oriented 3PL research (Fugate et al., 2008; Martin and Grbac, 2003; Mason et al., 2006; Min and Mentzer, 2000). Data is collected from the SME industry of Lahore, Islamabad and Sahiwal and it is quantitative research. The respondents are working in supply chain department of their respective companies. Our finding states that there is an impact of supply chain performance by the customer orientation of 3PL service providers. Although the hypothesis of moderation and mediation failed