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Browsing MS(PM) (BULC) by Subject "CONSUMER CONFUSION ON BRAND LOYALTY, MODERATING ROLE"
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SARMAD SOHAIL JANJUA, 03-200181-005
(2019-07-07)
With the ever increasing number of information, large number of brands and products imitations it is very likely that the consumer will get confused. Previous studies have implied that the confusion is caused by the increased ...