The Impact of Work Life Balance Initiatives on Employees Performance : A Study on Telecommunication Sector, Islamabad

Abstract

Work Life balance is now an important topic in academic research and professional business practice. Organizations have realized the importance of happy and satisfied employees and they are trying to keep their employees motivated by giving perks and benefits. The literature shows that work life balance is a central issue affecting performance of employees. Personal life and work life are two important areas of everyone’s life. If demands of work life and personal life are conflicting with each other, then employees may get stressed, emotionally and physical exhausted and demotivated and this can affect the performance. For this reason, organizations are providing employees with Work life balance initiatives. The purpose of this study is to find the relationship between work Life balance initiative offered by the organizations and performance of employees. The initiatives offered in Pakistan are Flexibility in working hours, Leave policies of an organization and Employee assistance programs for counseling employees. Three research questions were established to find what impact these WLB initiatives have on employee’s performance, to what extent they are practical in organizations. The study adopted the deductive research design. The population of the study consisted of five leading telecommunication companies of Islamabad, Pakistan. Simple Random Sampling method was used to determine the sample size of 150 for this study. Data was collected through questionnaires, based on the independent variable and dependent variable and research questions.