Abstract:
This study aimed to identify the void in the tourism market; multiple reasons and problems are the pivot barriers in boosting the tourism industry of Pakistan. The problems were identified by studying the country's economic statistics and by the research conducted online. The recent accident in murre where many of the tourists lost their lives due to the mismanagement by the authorities is highlighted in this report. The problems were identified, and the recommendations were given by using the marketing tools and strategies to boost Pakistan's tourism industry. Boosting the tourism sector will bring positive changes to the economy of Pakistan. The aim and the impact of this study are described as follows: Increase in the revenue generated from the tourism market. Tourism provides jobs to many people living in rural areas. The increase in revenue can only be obtained by using practical marketing tools and techniques discussed further in the report. Improvement in the branding of the country will help to increase tourism. Promoting Pakistan as a safe country and highlighting the positive image of the country and the landscape featuring actors and influencers will help improve the country's overall image internationally.
