Digital Marketing Campaign of Cherat Cements.

Abstract

Digital Marketing is an important tool for every business in todays world. Without digital marketing no business can be successful , yet traditional marketing is still prevailing in the market but every one has adopted new techniques of marketing. This report is useful in identifying the use of Digital Marketing Campaigns and Social media in 21st century. The study shows that how it had changed the businesses and helped companies to grow in very short time period. This study is about Cherat Cements Marketing strategies , how they market there products , what mediums they are using and are they gaining any profit out of it or not. The study is conducted to determine the impact of Digital Marketing on Cherat Cement , and the research has introduced new marketing techniques in this company to improve there business output and reach. As they are lacking behind in marketing and following old means of marketing Competition is real in todays world , every business is competing with each other on the basis of pricing , product quality , marketing strategies etc. Specially everything is available online and in this Pandemic there is a rise in Online buying and selling. So for Cherat Cement it is important to step in to Digital Marketing world sale products through social media and try to grab customers online and grow there business. This will not only help them grow there business but also by adopting new methods of marketing they will be well known and will have a lot of customers from whole over the world