Abstract:
This research paper focuses on the reengineering of the business process for the firm King’s Meatech Pvt. Ltd. The firm chosen in this case taps into the meat processing industry and therefore adds value to its procured raw materials by processing them into meat-based products such as sausages, cold cuts, etc. The paper in this case mainly employs secondary research, which refers to research that is already present and is gathered through resources such as journals and news articles. This research, therefore, analyses this research to deduce ways in which the firm can redesign its processes. The methodology used to re-engineer the business processes, in this case, is the Kodak Methodology which involves the firm gradually introducing the change, assembling a team, and assigning a project manager. The firm then tests the new design as a pilot and ensures that it is effective as well as feasible. The firm chosen in this case is known to be conventional and therefore has a strong organizational culture, this, in turn, leads to greater resistance to change, furthermore, considering that King’s is a large firm, reengineering processes may be harder for such a firm, due to a larger Investment as well as a greater risk. The issue, in this case, pertains to the firm adapting to conventional methods, lacking an effective marketing strategy, and limiting its target market to businesses. The firm at this point does not target individual consumers. King’s put in a share of their marketing budget into meat processing, as they were launching into a new market and had a chance to establish a monopoly, they however decided to focus on the quality of their product and less on marketing. King’s has established a very loyal customer base but their market share as compared to other processed meat companies is not much and so to further expand their customer base, they have resorted to a new marketing strategy. King’s, in pursuit of reaching their full potential, is placing their products in cafes and stores, etc. as marketing strategies. They’re simply trying to catch newer customers’ eyes, as King’s has products that meet quality standards and now are looking for new customers that may be pushed to try the products. King’s need a more efficient supply chain to gain up on competitors like K&N’s, Euro, Sabroso, etc., they need to cut back on expenses at every stage or start an in-house division for raw material, this would help cut transportation costs and ensure that the raw materials used meet the quality standards required. Moreover, King’s needs to focus on marketing as well. They’re 5 | P a g e Business Process Reengineering providing a higher quality but have not been able to capture their expected market share, while companies like K&N’s, Sabroso, Euro are all leading the market, they need to refigure their pricing strategies as well business processes to appeal to a wider market.
