Impact of Logistics Capabilities That Influence Firm Performance in Pharmaceutical Industry of Pakistan

Abstract

Logistics capabilities are the component of the pharmaceutical industry that has become a hot topic among practitioners and researchers, particularly when it comes to the ‘Last Mile' problem in the context of e-commerce. The study's overall goal was to look into the impact of logistics capabilities that influence firm performance in the pharmaceutical industry of Pakistan. The study's specific research objectives were to determine the logistics capabilities used by focused pharmaceutical companies, to determine the effect of logistics capabilities on the firm performance, and also to determine the challenges faced by logistics of pharmaceutical companies. The Unified Theory of Logistics was used to guide this research. The descriptive research design was employed to investigate the research issue. This method of research was chosen because it allows the researcher to collect data to answer questions about the status of the research subject. The study's participants were all Pakistani Pharmaceutical industry. Because of the Covid-19 pandemic and other constraints, this study used a convenient sampling technique. Morgan's table was used to determine the sample size of 152. The questionnaire that was used in the research was modified. For the convenience of administration, this questionnaire contains closed-ended questions. The information gathered was entered into a spreadsheet and analyzed using SPSS. Furthermore, the study can be beneficial for researchers, supply chain practitioners, and other stakeholders. Logistics capabilities (ICT integration, Inventory Management, Transportation Management and Warehouse Management) were the independent variables while the Firm Performance was the dependent variable. The study established that there is positive and significant impact of independent variables on dependent variable.