The Impact of Green Logistic Activities on Green Logistic Performance with the Moderating Effect of Green Innovation.

Abstract

This paper investigates the impact of green logistic activities on green logistic performance with the moderating effects of green innovation in the manufacturing and logistics industry of Pakistan. This research proposes a model that shows the impact of Green product designing, green distribution, green warehousing, green packaging on Green logistic performance and have a significant influence by the help of Green innovation as a moderator. The approach used in this research is quantitative and used to support the theoretical model with the help of online survey. The results of all the items used in the questionnaire are analyzed using SPSS statistical software. The results drawn from 300 respondents presents that Green logistic performance, green packaging, green warehousing and green product designing influences the green innovation as a moderator. Furthermore, the research imply that the manufacturing and logistics industry of Pakistan can make use of management by the employees and HR analysts by considering the green logistics activities to obtain the affective outputs. This study also has some limitations of time constraint, limited sample and targeted variables, but it enables further researchers a platform for future studies.