Analysis of Social Media usage in Pakistan Youth to seek opportunities for Social Media Marketing

Abstract

In this project our objective is to highlight how the youth of Pakistan is engaged in social media, how familiar they are with the social media marketing and their willingness to engage in this kind of marketing. Social media marketing is evolving and revolutionizing the world of marketing. Top global bands consider it as an essential part of their marketing campaigns. In Pakistan the Social Media Marketing is only in the initial stages comparing to the global level that has reached to a whole new apex. It brings lots of additional benefits that are effective for the business and very cost effective bringing you an edge as well as free promotional benefits. Our mode of analysis is totally descriptive because we describe the extent of usage of Social Media in youth and their knowledge of social media marketing. Anyone who wants to adopt the new trend of Social Media Marketing can benefit from this report in this regard.