Abstract:
In this project our objective is to highlight how the youth
of Pakistan is engaged in social media, how familiar they
are with the social media marketing and their willingness
to engage in this kind of marketing.
Social media marketing is evolving and revolutionizing the
world of marketing. Top global bands consider it as an
essential part of their marketing campaigns. In Pakistan
the Social Media Marketing is only in the initial stages
comparing to the global level that has reached to a whole
new apex. It brings lots of additional benefits that are
effective for the business and very cost effective bringing
you an edge as well as free promotional benefits.
Our mode of analysis is totally descriptive because we
describe the extent of usage of Social Media in youth and
their knowledge of social media marketing. Anyone who wants
to adopt the new trend of Social Media Marketing can
benefit from this report in this regard.
